About DSU

The expansion of the building on Neutronenlaan is completed: 2,400 m² of factory space and 50% more production capacity. The space is equipped for new machines, including automatic magnet machines and welding machines that weld multiple seals simultaneously. This ensures that larger series and busy periods remain within the normal delivery time.

DSU implements an MES (Manufacturing Execution System), which digitally controls and monitors the production process. Planning becomes more accurate, capacity is better utilized, and orders flow through faster. Every production step is registered and checked before an order proceeds. The result: a delivery time of 2 to 5 working days and more than 99% of orders shipped flawlessly.

DSU exhibits for the first time at Chillventa in Germany. This is followed by HOST in Milan and EuroShop in Düsseldorf. Trade fairs have now become a regular entry point for new collaborations and for contact with customers from all over Europe.

Several large Dutch refrigeration technology companies want to outsource the replacement of door gaskets. For this purpose, DSU establishes Deurrubberservice, a subsidiary for the Benelux. In addition to supplying the door gasket, Deurrubberservice also handles installation at the end customer. If desired, the customer relationship remains with the refrigeration technology company.

DSU moves to Neutronenlaan 1 in Uden: 1,600 m², again more than a doubling. New production workstations and office space are added, along with extra high warehouse space. More workstations mean more orders in production simultaneously, more warehouse space means more profile types in stock. The building features solar panels, fully electric climate control without a gas connection, ample parking, and charging stations.

Ullstrom Fepo becomes a partner for Norway. They are the best-known supplier of refrigeration technology parts in Norway. The working method is the same as in Switzerland: delivery from Uden, support, and invoicing through the partner. The complete DSU assortment can therefore be ordered in Norway from a supplier who already knows the market.

DSU and Poeisia Gruppe jointly establish a working method for the Swiss market. Customers order directly from DSU and are supplied directly from Uden. Support and invoicing are handled through the partner, in their own language and currency. Swiss customers thus receive the same customization and delivery time as elsewhere in Europe.

A new corporate identity, catalog, and webshop. Profiles are easier to find, prices are quicker to calculate, and orders are simpler to place, in every country where DSU supplies. At the same time, the positioning becomes sharper: one specialist for door gaskets for all professional refrigerators and freezers. 

DSU releases the first sample case with door gasket profiles. A technician can use it on location to determine which profile fits, or what can be used as an alternative if the original is not available. This saves a second visit to the customer. The sample case and catalog are then gradually expanded and refined.

Jeroen Steringa takes over DSU from Rob and Giny Postma. The company already supplies outside the Netherlands, but there is still a lot of growth potential. His strategy: further specialization and investment in production technology, with more profiles and shorter delivery times as the goal.

DSU launches a webshop in three languages. Customers can assemble their door gasket themselves and immediately see the price. Configuring and calculating a custom-made product online was still unusual in the B2B market in 2006. Requesting a quote and waiting is no longer necessary for these customers.

DSU is nominated for Company of the Year in Uden. At that time, the company has seven employees and more than 125 profile types in its assortment. Because each profile is custom-made, even a single piece can be ordered: DSU does not have a minimum order quantity.

DSU moves to Pannebakkerstraat 2 in Uden: 750 m², more than a doubling of the production space, with a larger warehouse, additional workstations, and more office space. More profile types in stock mean that requests can more often go directly into production. The building remains in use until 2019.

Het assortiment past niet meer in de garage. DSU betrekt een pand van 200 m² aan de Westwijk in Uden, met ruimte voor extra machines en voor meer verschillende profielen. Elk profiel dat erbij komt zorgt voor meer merken en type koelingen waarvoor DSU een oplossing heeft. Dat aantal groeit door tot de meer dan 450 profielen passend voor meer dan 900 merken van nu.

A customer was looking for a door gasket for a refrigerator that was no longer in production. Rob contacted a profile manufacturer, and together they developed a method for custom-making door gaskets for refrigeration technology. Whether a replacement door gasket was still available thus became a matter of production rather than stock. From that moment on, DSU focused on refrigeration technology.

Rob and Giny Postma started DSU in their garage in Uden, alongside their jobs. A mail-order company for washing machine door gaskets and other white goods parts, delivered to private individuals in the Netherlands and Belgium. The name describes what the company does: Deurmanchet Service Uden (Door Gasket Service Uden).